Our goal is a simple one: to connect passionate producers making honest, authentic wines with equally passionate customers. We're not trying to reinvent the wheel, take ourselves too seriously, or revolutionize the business (unless someone invents a totally new kind of alcohol- in that case we're totally all over that). We're proudly plying a trade filled with a rich history that dates back millennia.
Achieving our goal comes down to building strong personal relationships with three important groups: our customers, our producers, and our employees (hopefully we'll get those soon). It’s pretty simple really. Carefully select producers for the long-term, make sure your employees are happy, and go above and beyond what customers, both in the trade as well as individual consumers, expect.